We operated with the principal as management for the agency, which specialized in film, television, and modeling. L.A. Sports represented the best NFL, NBA, Hockey, and Baseball players in the country. These professional athletes were selected to perform as an actor/actress or celebrity endorsement by the top movie and television studios in the world. L.A. Sports would also organize the creation/storyline, talent selection, budgeting, pre, and post-production for theatrical, film, and television projects.
L.A. Sports also integrated these relationships into working with the largest marketing and advertising firms in the world. These companies managed corporate advertising campaigns for athletic products, clothing, manufacturers, and financial institutions whose image and brand, related to athletic sponsorship participation in global advertising and celebrity endorsement campaigns. These entertainment and advertising campaigns represent billions in ongoing corporate revenue.
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